5 Benefits Of Security Systems For Retail

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5 Security System Benefits For Retail Businesses That Make Good Business Sense

If you’re running a retail business, you probably work hard to keep your finances in order to maximize your margins. In today’s climate, you can’t afford to waste time, money, or inventory. Installing security cameras may seem like a questionable investment at first. However, the security system benefits for retail businesses pay off in many ways. Let’s take a closer look.

Reduced Losses from Theft

According to the National Retail Federation, American retailers lose close to $50B due to theft. Theft includes robberies, employee theft, and shoplifting. Financial losses add up and can harm a business. Also, missing inventory may frustrate shoppers and send them somewhere else. Significant theft can lead to employees and shoppers alike feeling unsafe.

When shoppers know that there is video surveillance, they are less likely to steal. This is especially true when the cameras are easy to see. Sometimes theft still occurs, but the recordings improve the chances of apprehending shoplifters and recovering losses.

Reduced Employee Theft

As mentioned earlier, it isn’t just shoppers who steal. Theft by employees has the same damaging effects shoplifting does. It is also often easier to pull off. The more employees and shifts you have, the harder it is to track employee theft and discover the culprits. Most employees are honest, and you screen for character during the hiring process. Nevertheless, some are going to surprise you.

Employees who know they are on video have a strong incentive not to steal. The employees themselves benefit too. Reduced losses may mean higher wages. False accusations are not as apt to happen.

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Round-the-Clock Surveillance

Theft and vandalism occur outside hours of operation as well. Round-the-clock surveillance provides deterrence and assists with apprehension by the police.

Because the video feeds can be accessed remotely, owners and security staff can receive alerts and respond in real time. With this feature, you’re more likely to make a successful apprehension and can avoid sending police to investigate in the case of false alarms.

Better Customer Service

Improved customer service is another principal benefit from security cameras. If there is video recording, employees are more likely to maintain professionalism and courtesy with customers. In the event that poor customer service does occur, there is a record to strengthen the case for termination or other disciplinary actions.

A video record can protect employees if customers make unfair complaints about them. It can also deter abusive behavior by customers.

A Better Shopping Experience

Security cameras make a shopper’s visit better because of improved customer service and a safer environment. Those are not the only ways they benefit customers, though. A business owner can use the footage to study shopping patterns. Through that, the owner can identify peak hours, how customers react to displays, and more. In turn, that enables the owner to make informed decisions on staffing needs, store layout, and inventory.

The Bottom Line: These Security System Benefits For Retail businesses are a Wise Investment

Security cameras, for several sound reasons, are a good investment. In addition to protecting against the costs associated with theft, they lead to better customer service and an improved experience for shoppers. Over the long run, that will foster stability and growth for the retail business owner.

With Frase’s smart business security system, you can keep an eye on your business from anywhere. You’ll have peace of mind knowing that your business is protected at every moment. To learn more about Frase’s business security systems, get in touch with our team today.

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